October 24, 2025 | 12:43 pm
TEMPO.CO, Jakarta - Netflix has teamed up with global toy giants Mattel and Hasbro to launch an official product line inspired by the hit animated film KPop Demon Hunters. The collection, featuring dolls, games, and special-edition merchandise, will be released globally starting spring 2026.
Netflix appointed Mattel and Hasbro as co-master toy licensees for the KPop Demon Hunters franchise. Both companies will produce a range of products that bring the film’s beloved characters Rumi, Mira, and Zoey to life beyond the screen.
Official KPop Demon Hunters Toys
Mattel will release a lineup of dolls, action figures, accessories, and playsets, including the HUNTR/X three-doll pack, available for pre-order on Mattel Creations starting November 12, 2025.
Hasbro, meanwhile, will develop plush toys, electronic playsets, and role-play accessories. Its debut product, MONOPOLY Deal: KPop Demon Hunters, will be available for pre-order on Amazon, Target, and Walmart beginning October 21, 2025, and will start shipping on January 1, 2026.
“KPop Demon Hunters is a powerful pop culture phenomenon with global resonance—one that aligns seamlessly with our portfolio of iconic brands and our commitment to innovation,” said Tim Kilpin, President of Hasbro Toy, Licensing & Entertainment, on Netflix’s official website.
“This collaboration with Netflix enables us to bring the film’s dynamic universe to life beyond the screen, offering fans immersive new ways to engage through play.”
From Mattel, Roberto Stanichi added, “We’re thrilled to deepen our partnership with Netflix through the record-shattering, chart-topping KPop Demon Hunters.”
.”Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world.”
KPop Demon Hunters’ Global Phenomenon
Released in mid-2025, KPop Demon Hunters quickly became a worldwide sensation. Directed by Maggie Kang and Chris Appelhans, the film achieved massive success both on-screen and on the music charts.
Within 91 days, it had been viewed more than 325 million times on Netflix, making it the platform’s most-watched film of all time. Its soundtrack also surpassed 8.3 billion streams, topping the Billboard 200 Albums Chart for weeks.
The film’s hit single “Golden” became the longest-running No. 1 song by a 21st-century girl group on the Billboard Hot 100. Its characters even inspired five of the most popular Halloween costumes this year.
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