February 11, 2026 | 04:53 pm
TEMPO.CO, Jakarta - The tech giant OpenAI is introducing a new business model by starting to test ads placement within the ChatGPT platform. This limited test, targeting U.S. users of the free version of ChatGPT, aims to support the increasing operational costs as their user base grows.
In its official statement on February 9, 2026, OpenAI states that ads will only appear if relevant to the user's conversation context. These ads will also be transparent and clearly distinguishable from organic responses generated by AI.
OpenAI has declared that ad revenue will help them continue to provide access to advanced AI for hundreds of millions of users worldwide who have not subscribed to paid services. Additionally, the policy aims to support the increasing demand for free services by users.
The company led by Sam Altman guarantees that user privacy remains a top priority. OpenAI promises not to share users' private conversation data with advertisers for ad targeting purposes. This decision is made to maintain user trust amid global concerns about data privacy in the digital advertising ecosystem.
Meanwhile, paid service users such as ChatGPT Plus and Team are assured not to be affected by this test. They will continue to enjoy an ad-free experience as part of their premium subscription value. This clearly differentiates the ad-supported free service from the paid service offering a pure experience.
This test also opens up opportunities for brands and businesses to reach an audience deeply engaged in profound conversations. OpenAI hopes that the developing ad format will provide added value, both for users seeking information and for advertisers offering relevant solutions.
Read: OpenAI Releases ChatGPT Go Subscription Worldwide
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