TEMPO.CO, Jakarta - In this Winter Olympic season, it is nearly impossible to overlook U.S.-born freestyle skier Eileen Gu. From her two Olympic gold medals to her reputation as the highest-paid athlete and unmatched cross-cultural identity, Gu has numerous reasons to be in the spotlight, even outside of her sport.
This prominence is clearly reflected in her personal fortune. As of 2026, Eileen Gu's net worth is estimated at $50 million. This figure is driven largely by multimillion-dollar endorsement deals and high-profile brand partnerships, as global companies continue to bet on her marketability and international appeal.
Let's unpack Eileen Gu’s net worth in 2026, drawing on reports from various sources.
Eileen Gu's Net Worth 2026
As of 2026, Eileen Gu’s net worth is estimated at $50 million, according to Mashable and Yahoo! Sports. While on-field earnings contribute to her fortune, they represent only a fraction of her total wealth.
The bulk of her fortune stems from commercial partnerships, global endorsements, and long-term brand collaborations that have positioned her as a global marketing powerhouse.
Eileen Gu's Annual Earnings
According to the New York Times, Eileen Gu’s annual earnings reached $23.1 million in 2025. Yet only a small fraction of that, around $0.1 million, came directly from sports competitions.
Of that amount, $55.000 was earned from her victory in the halfpipe event at the Snow League in December 2025, while the remainder came from World Circuit wins, where prize checks typically hover around $20,000 per event, as reported by Hello Magazine.
While the exact amount China has paid Gu has not been publicly disclosed, Yahoo! Sports cited a document released by the Beijing city government offering a brief glimpse into related funding. The document reportedly allocated $6.6 million in total funds for two athletes, including Eileen Gu and Beverly Zhu.
Eileen Gu's Endorsements and Sponsorships
As expected, a significant portion of Eileen Gu's net worth, around $23 million, is fueled by high-profile endorsement deals with both global and domestic brands. Among the international giants that have partnered with her are Porsche, Red Bull, and Swiss watch manufacturer IWC Schaffhausen.
In her homeland of China, Gu also shines as one of the most sought-after brand ambassadors of her generation. Major Chinese companies such as Anta Sports, Bosideng, Mengniu Dairy, Luckin Coffee, and TCL Electronics have tapped into her powerful cross-cultural appeal.
Eileen Gu's Ventures Outside the Sport
Beyond endorsements, Gu has steadily expanded her presence into the fashion world. She is known to have signed with the agency IMG Models and has modeled for editorial shoots, walked the runway, and appeared in campaigns for elite brands such as Louis Vuitton, Victoria’s Secret, and Tiffany & Co., according to Hello Magazine and the New York Times.
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