December 10, 2025 | 07:46 pm
TEMPO.CO, Jakarta - Singapore consistently ranks as a top choice for Indonesian citizens traveling abroad. This popularity stems not only from its geographical proximity and visa-free access but also from a confluence of other factors that establish Singapore as the ideal short-haul destination.
For both first-time travelers and experienced international vacationers, Singapore continually unveils new attractions and fascinating hidden destinations. The city’s efficient, compact layout and highly convenient transportation system enable visitors to explore diverse experiences easily. Travelers can move effortlessly from visiting rich cultural sites to enjoying world-class attractions and exploring local, off-the-beaten-path recommendations.
This strong position prompted the Singapore Tourism Board (STB) to partner with Traveloka for a new regional marketing campaign titled "A World of Experiences Await." The campaign targets young tourists and families across Indonesia, Malaysia, Thailand, and Vietnam, effectively positioning Singapore as the most practical and experience-rich short-haul option for weekend getaways or spontaneous trips.
This is the second regional campaign between the two entities, following a successful previous collaboration. The current focus is centered on introducing a fresher side of Singapore through lesser-known gems, the newest family-friendly attractions, and a variety of unique activities.
“We are excited to invite tourists to explore Singapore in a more familiar yet surprising way,” said Terrence Voon, Executive Director Southeast Asia at the Singapore Tourism Board, in a written statement received by Tempo.
Traveloka Co-Founder Albert added that Singapore remains one of the most popular destinations for users of the platform. "This collaboration brings authentic, emotional, and enriching vacation experiences, while celebrating the local culture that makes every trip meaningful,” he commented.
Running from November 2025 to March 2026, the partnership will offer various exclusive promotions through the Traveloka application, including discount coupons for flights, hotels, and attractions in Singapore.
New Recommendations: Attractions and Hidden Gems
Travelers have a host of options for their next Singapore itinerary, encompassing new attractions, unique experiences, and hidden gems:
- Hidden Gems: Explore local favorites like the independent bookshop Littered with Books, the vintage boutique Ne Vintage, and the creative lifestyle hub New Bahru.
- Family-Friendly Destinations: Visit recently opened or updated destinations such as the newly reopened Singapore Oceanarium. Families can also embark on a wilderness adventure at Bird Paradise and Rainforest Wild Asia, the first adventure-themed zoo in Asia.
- Unique Experiences: For those seeking different local engagement, options include kayaking in Punggol, attending a workshop to make pleated bags with the local brand Ginlee, and participating in a DIY chocolate bar class at Mr. Bucket Chocolaterie.
Putri Az Zahra Suherman contributed to the report
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